Vacancy in the archive

CRM Marketing Manager

Relocate

2000 - 3000 EUR

Experience: 1-3 years

Employment: Full-time

English: B2. Upper-Intermediate

Requirements

- Understanding of the basics of email marketing and at least 1 year of experience in the iGaming field;
- Experience working with client bases of different segments at different stages of their needs;
- Basic knowledge of HTML/CSS;
- Understanding of the principles of operation of SPAM filters;
- Copywriting skills and ability to work with texts;
- Knowledge of how to manage and run marketing tools communications;
- Ability to work with client bases and segment audiences;
- Understanding the sales funnel;
- Strong oral and written communication skills

Tasks

- Creation of trigger and mass campaigns at each stage of the customer’s life cycle (attraction, development, retention and return);
- Launch and development of new customer retention channels (push-messages, Telegram/Viber/WhatsUp-messages);
- Working with segments;
- Testing hypotheses to improve communication in channels;
- Improving the quality and efficiency of communication with users: monitor the growth of metrics and create new interesting mailing formats;
- Working on growing the subscription base - developing and testing mechanics that allow you to increase the subscriber base, including them in communication and further bringing them to purchase;
- Analytics of the effectiveness of email newsletters and other communication channels;
- Research the target audience, create a mind map for target audience segments, develop CJM;
- Develop technical specifications for employees of other departments (copywriting, design, product, etc.)
- Media planning.

Working conditions

- Good compensation package
- Medical insurance
- Lunch reimbursement
- Friendly and professional team
- Ability to work remotely
- Comfortable office in Limassol, Cyprus
- Hybrid working format
- Help with relocation
- Professional and financial growth

Created 13 December 2023